As Google Chrome, the world’s most popular web browser, phases out support for third-party cookies by the end of 2024, marketers who rely on artificial intelligence (AI) for targeting and personalisation face a significant shift. This move, driven by increasing concerns over privacy and data protection, signals a crucial pivot in the digital marketing landscape.

Third-party cookies have been instrumental in enabling advertisers to track user behaviour across different sites to create detailed user profiles. This data is central to AI systems that predict user preferences and deliver personalised advertising content. Google's decision reflects a broader industry trend towards prioritising user privacy, aligning with similar changes by other browsers like Apple's Safari and Mozilla's Firefox.

In today's digital age, software development has become an integral part of business operations. With the rise of technology, businesses are constantly looking for ways to improve their operations, streamline processes and enhance customer satisfaction. One crucial aspect that can make or break a software's success is User Experience (UX).

In today's digital age, businesses are constantly seeking ways to improve efficiency and streamline their operations. One powerful strategy for achieving these goals is by automating business processes using software and technology. In this article, we'll explore how to effectively automate your business processes and maximise efficiency. PixelPlan, a B2B consulting and project management agency, specialises in helping businesses achieve this goal through their expertise in software development and management.

In a world where data-driven marketing has become the norm, Google's announcement to phase out third-party cookies has left many businesses and marketers feeling uncertain about their future. As a B2B consulting and project management agency, PixelPlan is committed to helping businesses adapt to this change and continue to thrive in the digital landscape, just as we ourselves need to. In this article, we'll explore the impact of Google's decision, the challenges and opportunities it presents, and strategies for businesses to pivot their marketing approaches in a post-cookie world.

In today's digital age, businesses are constantly looking for ways to measure the success of their marketing campaigns. While click-through rates (CTR) were once the go-to metric, savvy marketers know that there's more to the story. At PixelPlan, we understand the importance of evaluating campaign success beyond CTR, which is why we're diving deep into advanced metrics, conversion attribution models, customer lifetime value (CLV) and return on investment (ROI) calculations.

As a business owner or executive-level employee, you understand the importance of investing in marketing efforts to promote your brand and drive sales. In this article, we'll discuss the importance of measuring your marketing efforts and how you can track your ROI.

In the fast-paced world of technology, software development is a crucial aspect of any business. However, with the constant need for innovation and advancement, it can be easy to overlook the importance of testing in software development. At PixelPlan, we understand the significance of thorough testing and its impact on the success of your business. Testing is a critical step in the software development process, as it ensures that your software is reliable, stable and user-friendly. It allows developers to identify and fix bugs, errors and other issues before the software is released to the public.

As the world becomes increasingly digital, businesses have a responsibility to consider the environmental impact of their technology usage. From energy-guzzling data centres to e-waste generated by discarded devices, the digital landscape is contributing to the global sustainability crisis. However, technology can also play a significant role in reducing carbon emissions and promoting sustainability. In this article, we'll explore eco-friendly technology solutions that businesses can adopt to reduce their environmental footprint.

In the ever-changing digital landscape, businesses are adopting innovative technologies to enhance customer engagement and elevate their customer relationship management (CRM) strategies. One such groundbreaking technology reshaping the way companies interact with their customers is Artificial Intelligence (AI).

In this article, we will delve into the transformative role of AI in CRM, exploring AI-powered chatbots, predictive analytics and personalised customer interactions. Get ready to discover real-world examples of businesses benefiting from AI-driven CRM solutions and learn how you can leverage the power of AI to revolutionise your customer engagement practices.